Also known as
Where is it originally from?
What does it look like?
Upright perennial (<1 m tall) with oval, coarsely toothed, light green leaves and cluster of bright pink, purple, or mauve, daisy-like flowers with yellow centres (Sep-Nov). Downy, wind-spread seeds.
Are there any similar species?
Cineraria, purple groundsel, and some garden daisies can look similar
Why is it weedy?
Seeds spread rapidly in the wind. Invades large areas and forms a dense cover.
How does it spread?
Wind-bourne seeds, dumping, and deliberate planting for the flowers.
What damage does it do?
Poisonous to stock, takes over large areas of pasture, grassland, cliffs and dune sites.
Which habitats is it likely to invade?
Pasture, grassland, cliffs and dune sites.
What can I do to get rid of it?
Pull out the plant and dispose of any seedheads to prevent spread.